Baranika.,B.EKnowledge Contributor
What is Social Media Marketing?
What is Social Media Marketing?
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Using social media platforms to connect with your audience, build brand awareness, and drive traffic and sales through organic and paid content.
Social media marketing is a way to promote your brand, products, or services on social media platforms like Facebook, Instagram, Twitter, and Snapchat. It involves creating engaging content, running ads, and interacting with your audience to build brand awareness, drive website traffic, and generate leads. It’s a fun and effective way to connect with your target audience in the digital world! 📱📢👍
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.